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Branding: Invented / abstract brand names

When it comes to branding, one of the most important things to determine is your company name. As well as appearing on all of your marketing collateral, it’s how your customers will be able to identify you and it’s how you’ll be referred to by media outlets, so you have to be 100% sure that it’s right. While it is possible to change your brand name if you decide further along the line that a re-brand is necessary, you’ll have to be prepared to let go of any positive associations you’ve worked so hard for. So it’ll take a lot less time, money and effort if you get it right in the first place. But with so much flexibility and choice, choosing a name for your business might not be as easy as it sounds. With that in mind we thought it would be helpful to outline the four primary categories of brand names:

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When it comes to designing a logo for your business, it takes more than just choosing a pretty colour and a nice font. That’s because when a customer comes into contact with your logo, there’s more going on than meets the eye. As well as colour and font, design elements like shape and the spacing between letters tell your brand story in an instant. With that in mind, here are some of the things you might want to think about when considering your logo design:

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Branding- Utlise new technologies

Building a solid brand takes time. Your branding – which includes your business name, tagline, colours and content – embodies everything your business does and stands for. But although it’s easy to feel overwhelmed by all of this, it is possible to build your brand in a few easy steps. Here’s how:

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love hate, polarising your brand

When it comes to branding, there’s nothing worse than people being indifferent. It means they don’t care. Love and hate are visceral emotions that take energy, commitment and knowledge; so if you have to choose, surely it’s better to be hated than to be ignored?
Take Marmite’s ‘Love it or hate it’ slogan, for example. The brand readily admits that its product isn’t liked by everyone and uses that to its advantage as a clever marketing tool.
But polarising isn’t easy. You have to face some hurtful truths about your company that might not be easy to hear. Not only that though, you then have to own them.
If you think you have the guts to polarise your branding, here are three tips on how to do so:

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As well as being simple, a successful logo design should represent the company it stands for. But despite its simplicity and small size, designing a logo takes time, money and effort and can be a surprisingly complex process.
Every designer has a different workflow system and there are many different paths that can lead to a successful result, but the general sequence of the process is usually as follows:

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Political facts aren’t always pleasing to the ear, but here at Gorilla, we felt we could at least make them pleasing to the eye. We have illustrated a series of revealing stats about the UK Government. These inconvenient truths contradict what most UK tabloids would have you believe. We have included the full resolution designs which are free for anyone to use in the hope that people will share them around.

Special thanks to Big Dave and his crew for agreeing to hold our posters- people say a lot of terrible terrible things about you but you’re good sports!

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red bull branding

The 1st April 1987 not only marked the launch of a brand new product, but also a completely new product category. A pioneer in the energy drinks market, Red Bull has continued to be innovative and forward-thinking with its branding to the present day. To establish a new category in the face of Coca-Cola and Pepsi and hold it for nearly three decades is impressive to say the least. Here are some of the ways in which the energy drink company maintains its success:

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Love her or hate her Madonna has consistently topped the charts for more than 30 years, but while most pop stars will have fallen by the wayside after a couple of hit records, Madonna has remained as relevant as she was when her career started in the 1980s.

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Red in logo design

When thinking about your logo design, colour is one of the most important elements to consider. Every colour creates an emotional reaction in people and these reactions are usually based on culture. In design, colour is used to help guide emotion and give people a particular feeling about a brand.

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Like most partnerships, successful business relationships don’t just happen overnight. Both clients and designers need to be able to work well together so that they can get the best logo design possible.
It’s important for designers to understand that the needs of every client differ and they should be able to adapt accordingly. Similarly, clients should understand that every designer has a different way of working.
With that in mind, here are some of the things that make for an effective designer-client relationship:

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Giving honest feedback isn’t always easy. But if you’ve given your designer a specification to work to and you’re not happy with the result, you have no option but to be honest with them, otherwise you could end up with a logo design you don’t like. Remember that ultimately you’re employing them to work for you and any good designer will want to ensure that their clients are happy.

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Why brands fail

Once upon a time brands like Woolworths, Blockbuster and Compaq were giants in the marketplace, now they cease to exist. There are many reasons why brands fail, but to help keep your business prospering, we’ve highlighted the three most common brand killers below.

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Brand it like David Beckham

He may have hung up his football boots in 2013, but David Beckham is still raking it in. And that’s thanks to the incredible brand he’s built for himself.
As the top celebrity branding choice for clothes designers, perfume and cosmetics makers, hair stylists, fashion magazines and health and fitness promoters, he’s gained massive popularity worldwide and you’d be hard-pushed to find anyone who doesn’t know who the football legend is.
With that in mind, we’ve suggested three ways in which you can apply some of David Beckham’s brand magic to your business:

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Whether by conscious decision or force of habit every designer has a formula for creating new work.

Overtime they develop a set of rules which guide the creative process to what they believe to be a successful outcome. While these unwritten rules are unique to each individual they are likely to focus on 6 key areas. We’ve illustrated these below for you.

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Coca-Cola branding, world's biggest brands

Apple may have recently overtaken Coca-Cola as the biggest brand in the world, but Coke held that title for many years. And the soft drink brand is estimated to be worth $79.2 billion, so they must still be doing something right.
But how did they get to where they are today and how can you apply some of that fizz to your branding?

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Logo Design: Superhero logo design, Captain America

The most underestimated power that all the great Superheroes process is good branding. Our most loved heroes are often represented by a standalone symbol, a bat perhaps or a spider- this is something usually reserved for the world’s most successful corporations.
What is it about the most iconic superhero logos that make them so special? Below is a list of some of the qualities all the best superhero logos possess. When reading them, you might want to think about how you can apply some of these attributes to your own logo design. After all, who doesn’t want to be a superhero?

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The pros and cons of celebrity branding

Being associated with a well-loved celebrity who has a credible image can have a positive impact on your branding. As well as helping to capture consumers’ attention, it says you’re a brand to be trusted and the qualities the celebrity possesses can also be linked to your company.

However celebrity branding should be approached with some level of caution. It’s a big decision for your business and one you should make sure you get right. There are cons as well as pros, so you might want to consider the points below before you choose to take your business down this route.

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Branding: 3 simple ways to replicate Disney's branding magic

Disney was founded on 16th October 1923, by Walt and Roy O. Disney and since the creation of Mickey Mouse in the late 1920s the world has been captivated by the brand.
Now worth more than £100 billion, the Walt Disney Company is arguably the world’s most successful diversified media conglomerate. It employs 180,000 people, owns both ESPN and its own cable channel and in 2010 it ranked as the number one entertainment corporation in the world.

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Branding: Lessons on branding from Miley Cyrus

Love her or hate her it’s undeniable that Miley Cyrus has managed to completely reposition herself in the music industry over the past few years. When she played Hannah Montana, she reinforced Disney’s family values as an innocent, wholesome role model for children. Then in 2012 she began to completely reinvent her image; ditching her long locks in favour of a cropped ‘do, releasing suggestive music videos and engaging in rows with other celebrities on Twitter.
This transformation has resulted in a lucrative four-year career seeing the singer and actress amass a net worth of over $150 million, how much of her ‘re-brand’ was planned and how much was a form of teenage rebellion is hard to say. What is certain is that good little girl is now an adult and her fans have grown up too meaning she had to adapt in order to survive.

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Branding: 5 branding lessons we can learn from Apple- Thinking man

When talking about well executed branding, Apple is usually one of the first brands that springs to mind.
Since it was founded by Steve Jobs and Steve Wozniak in 1976, Apple has consistently maintained a prominent position in the global market. As the number one selling brand in the world, it’s sold 700 million devices, and at the end of last year it was worth £438 billion – which is more than the entirety of the Russian stock market. (In fact, there would even be enough money left over to buy every Russian an iPhone 6 Plus.)
So it should come as no surprise then, that in many people’s eyes, Apple can do no wrong. Here’s how you can emulate some of that success through your branding:

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Branding: Rebrand without breaking the bank

Whether your current branding has become tired, you feel it’s no longer relevant or you just fancy a change, it is possible to refresh your image without spending thousands of pounds on a rebrand.
The points below will show how with a few simple tweaks you can alter the direction of your brand to reach your goals.

Assess your image: The first thing to do is to take an honest and in-depth look at your current branding to try to get an idea of what your customers are seeing. Next you should compare yourself with the competition to see whether there are any areas you can improve upon, such as the way in which you execute your marketing campaigns.

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See our latest work on Instagram
  • A taste of things to come- A sneak peek of our long overdue new website. Bigger, bolder, yellower? 🍌
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#branding #packaging #drink #alcohol #webdesign #identity #website #food #logodesign #logomark #logotype#identity #illustrator #creative #typetopia #modern#precision #inspiration #behance #thedesigntip#thicklines #logoinspirations #dribbble #logoplace #icon
  • A minimal custom stencil type we made for the next big thing in coworking- Commons, watch this space #coworking
  • Brewed in an old picture house, Director's Cut Beer is packed with crafty character and needed a brand to match. We handpicked Hollywood's craftiest archetypes from Jilted Lovers to Swashbucklers and matched them to the unique flavours of each beer #JiltedLover
  • Brewed in an old picture house, Director's Cut Beer is packed with crafty character and needed a brand to match. We handpicked Hollywood's craftiest archetypes from Jilted Lovers to Swashbucklers and matched them to the unique flavours of each beer #APintOfSwashBucklerPlease
  • Brewed in an old picture house, Director's Cut Beer is packed with crafty character and needed a brand to match. We handpicked Hollywood's craftiest archetypes from Jilted Lovers to Swashbucklers and matched them to the unique flavours of each beer #APintOfGunSlingerPlease
  • A strange little print we made over 5 years ago for the birthday party of @rawdesignstudio #AnOldieButAGoodie

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We are Web design, Branding & Packaging specialists in Manchester. Pick up the phone, grab your keyboard or come see us at 191 Monton road, Eccles, Manchester, M30 9PN, -The coffee is on us!