Animus Audio is a revolutionary sound management system. It can be programmed to run a professional level audio production. It effectively eliminates the need for a live sound engineer at shows and events. They approached Gorilla to help name there the brand and produce a logo design.
Gorilla guided the client through the naming process. Once we had settled on a name that was memorable and would stand the test of time we got to work on the logo. The final design is reminiscent of the ‘fast forward’ button which is synonymous with sound, it also cleverly incorporates the double ‘A’ initials of the company. There is certainly no noise in this design, Gorilla reduced the logo to it’s simplest form and selected an unusual colour palette for maximum impact.