How it works
We research your business, your competitors businesses, your industry and your target audience.
Using this knowledge we craft a design that is, simple, memorable, timeless, versatile and appropriate for more information on this see our 5 simple rules for great logo design.
We apply your new branding consistently in print and online so every aspect of your business is unmistakeably ‘you’. More customers want to know about you, more customers learn to trust you and more customers buy your products. Mission complete.
“If you’re going to develop your brand, the last thing you want to do is follow the beaten path. You want to head down your own road. Your brand has to plant itself in the hearts and minds of customers.”
Lois Geller – Forbes Magazine
What is branding anyway?
What a brand is not_
Your brand is not just your logo,
your identity or your product.
What a brand is_
It is the feeling a person experiences when they come into contact with your product or service.
Why you need good branding_
People are bombarded with similar looking, similar featured and similar priced products. They have too many choices and too little time. How do they decide which one to buy? They do it on trust.
Branding that people trust
Building trust is a tale of two halves- reliability and delight.
You create reliability_
Your business must provide a consistently high quality product or service.
Gorilla creates the delight_
We craft well considered, visually appealing design that creates a positive feeling whenever a customer comes into contact with your brand. People who trust your brand, buy your brand- every time.