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Brief

Burt’s Blue Cheese, winner of the ‘Observer Good Food’ award approached us to design a Label for their new product ‘Drunken Burt’. It’s their proven blue cheese formula with a delicious cider twist.

Solution

Consumers spend on average only a few seconds scanning the shelves when browsing for food products. We wanted to create a design that would really separate itself from the competition and create a sense of intrigue. To achieve this we took a quirky approach to the design- a hybrid of the classic etched illustration style and surreal imagery. It is really brought to life by the unusual salmon pink colour scheme- the result is certainly impossible to ignore.

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We are Web design, Branding & Packaging specialists in Manchester. Pick up the phone, grab your keyboard or come see us at 191 Monton road, Eccles, Manchester, M30 9PN, -The coffee is on us!