Registration Bootique provides personalized license plates to the luxury car market. Gorilla were commissioned to re brand the business.
After a great deal of experimentation Gorilla crafted a logo mark which perfectly ties together the ‘Registration plate’ and ’boutique’ concepts. Fittingly the logo is a combination of a shopping tag and a license plate. The type is set in Din, a beautifully modernist typeface commonly used on German registration plates. We couldn’t resist throwing in some cheeky numeric characters to the stationary to further reinforce the concept.