Weighing up the competition

We’ve analysed your main competition ‘Hims’.
Their highly effective branding can be broken down into its core components:

  • Excellent brand strategy
  • Honest, friendly & witty copywriting
  • Understated & beautiful packaging suite
  • Unusual & well-executed model photography
  • Cleverly art directed product photography
  • Highly visual web design
  • Excellent UX design.

The bar is set high

We like high bars, they bring out the best in us all. Below we’ve outlined what it will take to reach those dizzying heights…

Your Super Team

There’s only one way to build a game-changing brand. You assemble the very best people for each job. Then you give them the freedom to do their very best work. May we present your super team…

Gorilla

Rebel Brand Masters

  • Brand Strategy
  • Brand Design
  • Packaging Design
  • Web Design
  • Copywriting
  • Art Direction

Thomas

Digital Genius

  • Wireframing
  • UX
  • Web Development
  • Web Testing

Charlotte

Fashion photography superstar

  • Photography Art Direction
  • Model Sourcing
  • Product Photography
  • Model Photography

Option 1

From Zero to Hero
£16,285 +VAT

Brandstorm Workshop

We cut through the clutter and answer all the big questions in one hit. We use this precious insight to create your very own brand manifesto, a bible for everything you stand for (and against). This is what makes you matter, it’s what will emotionally charge your audience and it powers every creative decision we make.

Together we’ll define:

  • Your purpose
  • Your onlyness
  • Your values
  • Your vision
  • Your enemy
  • Your personality
  • Brandstorm workshop
    + Click above for more detail
    + Based in Manchester
  • Brand manifesto
  • Identity design
  • Identity guidelines
  • Social media branding
  • Logo mark (print & online ready)
  • Product outer packaging design x5
  • Product labeling design x5
  • Product packaging copywriting x5
    + in brand tone of voice
    – excludes medical copy
  • 3D pre-print renders
  • Design rationale meeting (digital)
  • Photography art direction
  • Product photography shoot
  • Model photography shoot (x 1 model with 1 years usage)
  • Print preparation
  • Prototype sourcing
  • Print manufacture sourcing
  • Print handover
  • Project files can be purchased seperately
  • *Price pending model selection*

Option 2

The Sweet Spot
£19,495 +VAT

Brandstorm Workshop

We cut through the clutter and answer all the big questions in one hit. We use this precious insight to create your very own brand manifesto, a bible for everything you stand for (and against). This is what makes you matter, it’s what will emotionally charge your audience and it powers every creative decision we make.

Together we’ll define:

  • Your purpose
  • Your onlyness
  • Your values
  • Your vision
  • Your enemy
  • Your personality
  • Brandstorm workshop
    + Click above for more detail
    + Based in Manchester
  • Brand manifesto
  • Identity design
  • Identity guidelines
  • Social media branding
  • Logo mark (print & online ready)
  • Product outer packaging design x5
  • Product labeling design x5
  • Product packaging copywriting x5
    + in brand tone of voice
    – excludes medical copy
  • 3D pre-print renders
  • Design rationale meeting (digital)
  • Photography art direction
  • Product photography shoot
  • Model photography shoot (x 1 model with 1 years usage)
  • Print preparation
  • Prototype sourcing
  • Print manufacture sourcing
  • Print handover
  • Project files can be purchased seperately
  • *Price pending model selection*

Plus

War Cry Workshop

This includes all the exercises from our Brandstorm Workshop PLUS we craft your ‘War Cry’. In this extended workshop, we review our newfound insights and brainstorm tagline concepts together. Then back at Gorilla HQ we boil down your purpose, beliefs, personality and onlyness into a simple, unique and emotionally charged motto that you’ll be proud to scream from the rooftops.

Together we’ll define:

  • Your purpose
  • Your onlyness
  • Your values
  • Your vision
  • Your enemy
  • Your personality
  • PLUS Your war cry
Take a closer look!
  • War cry workshop
  • Brand war cry creation
  • Postage packaging design
  • 7 page Responsive web design
    + Based on spec & functionality of ‘Hims’
    + Incorporating art directed photography
    + Designed by Gorilla
    + Developed by minimal UI specialist
  • Custom web copywriting
    + in brand tone of voice
    + per product and across website
  • Price pending website scope

Option 3

Insanity Mode
£29,295 +VAT

Brandstorm Workshop

We cut through the clutter and answer all the big questions in one hit. We use this precious insight to create your very own brand manifesto, a bible for everything you stand for (and against). This is what makes you matter, it’s what will emotionally charge your audience and it powers every creative decision we make.

Together we’ll define:

  • Your purpose
  • Your onlyness
  • Your values
  • Your vision
  • Your enemy
  • Your personality
  • Brandstorm workshop
    + Click above for more detail
    + Based in Manchester
  • Brand manifesto
  • Identity design
  • Identity guidelines
  • Social media branding
  • Logo mark (print & online ready)
  • Product outer packaging design x5
  • Product labeling design x5
  • Product packaging copywriting x5
    + in brand tone of voice
    – excludes medical copy
  • 3D pre-print renders
  • Design rationale meeting (digital)
  • Photography art direction
  • Product photography shoot
  • Model photography shoot (x 1 model with 1 years usage)
  • Print preparation
  • Prototype sourcing
  • Print manufacture sourcing
  • Print handover
  • Project files can be purchased seperately
  • *Price pending model selection*

Plus

War Cry Workshop

This includes all the exercises from our Brandstorm Workshop PLUS we craft your ‘War Cry’. In this extended workshop, we review our newfound insights and brainstorm tagline concepts together. Then back at Gorilla HQ we boil down your purpose, beliefs, personality and onlyness into a simple, unique and emotionally charged motto that you’ll be proud to scream from the rooftops.

Together we’ll define:

  • Your purpose
  • Your onlyness
  • Your values
  • Your vision
  • Your enemy
  • Your personality
  • PLUS Your war cry
Take a closer look!
  • War cry workshop
  • Brand war cry creation
  • Postage packagig design
  • 7 page Responsive web design
    + Based on spec & functionality of ‘Hims’
    + Incorporating art directed photography
    + Designed by Gorilla
    + Developed by minimal UI specialist
  • Custom web copywriting
    + in brand tone of voice
    + per product and across website
  • Price pending website scope

Plus

  • Videographer
  • Art directed brand spirit video
    + Like a music video promoting your brand
    + Implemented on web homepage
    + Sharable across social media
    + 1 min long
  • Animated product gifs
    + A ‘scene’ for each product
    + Integrated across website
    + Sharable across social media
  • Price pending further dicussion

The Masterplan

It goes a little something like this…

Brand & Packaging

Digital

Photography

Welcome Aboard

Phase 1.

  • Initial Meeting (In person or digital)
  • Quotation
  • Paperwork & deposit payment
  • Brief creation

Discovery

Phase 2.

  • Brandstorm Workshop
  • Brandstorm write up
  • manifesto creation
  • manifesto review
    Freeze- Manifesto Sign Off
  • Copywriting.
    Freeze- Copywriting Sign Off
  • Website goal identification
  • Website scope definition
  • Freeze- Website Scope Sign-Off
  • Sitemap and wireframe creation
  • Freeze- Wireframe Sign-Off
  • Mood board creation

Design

Phase 3.

  • Research
  • Naming concept generation
    Freeze- naming sign-off
  • Identity design
  • Packaging design 3D
  • Design rationale
  • Concept presentation design
  • Concept presentation
  • Content creation
  • Visual elements (photography / illustration)
  • Freeze- Visual elements sign-off
  • Art direction
  • Model selection
  • Freeze- model sign-off

Production

Phase 4.

  • Manufacturer sourcing
    Freeze- To await printing quotes
    Freeze- Packaging manufacturer sign-off
  • Packaging prototyping
    Freeze- Prototype Sign-Off
  • Print payment
    Freeze- Payment to manufacturers
  • Balance payment
  • Testing
  • Refinement
  • Freeze- website sign-off
  • Photoshoot
  • Retouching
  • Freeze- photography sign-off

Delivery!

Phase 5.

  • Packaging production
  • Your new packaging is delivered to you!
  • Launch planning
  • Launch strategy
  • We go live!
  • Implement photography

Review

Phase 6.

  • Now your brand is out in the wild we’ll book in a design review.
    Together we’ll evaluate, measure and re-apply what we have learned- Then the circle of life branding begins again and you stay 10 steps ahead of the competition!

What Are Freeze Points?

‘Freeze points’ are when we review the progress of the project together.
At each Freeze Point we ask you to sign-off to allow us to progress to the next stage.
To ensure a smooth process we aim to achieve sign off within 3 business days.
Any changes to the design which arise at freeze points will be separated into minor and major.
Major changes may affect the timescale and budget of the project and will be agreed in advance.

Are you ready to break all the rules & win, Alex?

Good, so are we. Call 0161 818 2444 or email [email protected] to get this show on the road.