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The 7 deadly sins of branding

We all make mistakes. After all, nobody’s perfect. But when it comes to your business,…
Joseph Bowker
Joseph BowkerMarch 30, 2016
Other

The psychology of ‘shape’ in logo design

In our post on the psychology of logo design, we touched on the significant impact…
Joseph Bowker
Joseph BowkerMarch 14, 2016
Other

What your brand can learn from One Direction

Ok, so your small business might not have much in common with the global phenomenon…
Joseph Bowker
Joseph BowkerFebruary 29, 2016
Mcdonald's logo grid contructionBranding

What makes McDonald’s logo design so successful?

You’d be hard pushed to find someone in the world who doesn’t recognise the McDonald’s…
Joseph Bowker
Joseph BowkerFebruary 22, 2016
Re Branding mistakes- buzz is short livedBranding

The 3 biggest risks when re-branding your business

If you’re considering re-branding your business, it’s worth remembering that effectively you’ll be hitting the…
Joseph Bowker
Joseph BowkerFebruary 15, 2016
branding: don't be afraidBranding

The 4 secrets of simple branding

In a previous blog post, we explained that simple logos are better because they’re recognisable,…
Joseph Bowker
Joseph BowkerFebruary 8, 2016
Other

How to ensure your brand appeals to your target market- 3 simple steps

When it comes to your business, every single decision you make will depend on your…
Joseph Bowker
Joseph BowkerJanuary 27, 2016
Logo Design with hidden meaningsOther

5 famous logo designs with cleverly hidden meanings

While it’s true that the best logo designs are clean and simple, a lot of…
Joseph Bowker
Joseph BowkerJanuary 20, 2016
Branding

Marmite Branding: The Power of love & hate

When you think about it, there’s nothing sexy about yeast extract. But through clever branding,…
Joseph Bowker
Joseph BowkerJanuary 14, 2016
Branding

Brand your business like a celebrity in 3 simple steps

love them or hate them celebrities like David Beckham, Madonna and Miley Cyrus are experts…
Joseph Bowker
Joseph BowkerDecember 17, 2015
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