Other The 7 deadly sins of branding We all make mistakes. After all, nobody’s perfect. But when it comes to your business,…Joseph BowkerMarch 30, 2016
Other The psychology of ‘shape’ in logo design In our post on the psychology of logo design, we touched on the significant impact…Joseph BowkerMarch 14, 2016
Other What your brand can learn from One Direction Ok, so your small business might not have much in common with the global phenomenon…Joseph BowkerFebruary 29, 2016
Branding What makes McDonald’s logo design so successful? You’d be hard pushed to find someone in the world who doesn’t recognise the McDonald’s…Joseph BowkerFebruary 22, 2016
Branding The 3 biggest risks when re-branding your business If you’re considering re-branding your business, it’s worth remembering that effectively you’ll be hitting the…Joseph BowkerFebruary 15, 2016
Branding The 4 secrets of simple branding In a previous blog post, we explained that simple logos are better because they’re recognisable,…Joseph BowkerFebruary 8, 2016
Other How to ensure your brand appeals to your target market- 3 simple steps When it comes to your business, every single decision you make will depend on your…Joseph BowkerJanuary 27, 2016
Other 5 famous logo designs with cleverly hidden meanings While it’s true that the best logo designs are clean and simple, a lot of…Joseph BowkerJanuary 20, 2016
Branding Marmite Branding: The Power of love & hate When you think about it, there’s nothing sexy about yeast extract. But through clever branding,…Joseph BowkerJanuary 14, 2016
Branding Brand your business like a celebrity in 3 simple steps love them or hate them celebrities like David Beckham, Madonna and Miley Cyrus are experts…Joseph BowkerDecember 17, 2015