At Gorilla Design we know a good logo means you’re more likely to be taken seriously as a professional. There are many design specialists out there, ready to offer you their services, but . After all, your logo is going to be applied consistently across your business cards, letterheads and website, so it needs to be memorable and powerful.
1. Look at your chosen logo designers work
It goes without saying that a logo designer’s skills and expertise can be measured by their portfolio. Spend some time going through their previous work to see if you like their style and whether your message can be communicated in the samples you’ve seen.
2. Do your research
We all know how important background checks are. It’s no different here. After you’ve done your initial research and have decided on some designers you like, it’s time to delve deeper into their education and employment history. But remember that although qualifications are important, graphic design is a creative discipline, and there’s a lot more to it than just being able to use software.
3. Check their references
Nothing says ‘credible’ more than having someone else vouch for you. Good designers will often have testimonials on their websites, and if you’ve chosen a logo designer based on someone else’s recommendation, arrange to have a frank and honest chat with that person to discuss the designer’s strengths and weaknesses.
4. Timing is crucial
Once you’re satisfied that you’ve found a suitable logo designer, you need to check their availability. While you should always give a deadline, it’s a good idea to be prepared to build in some extra time to allow for creative blocks.
5. Know what you want from your logo design
No one likes to be messed around, so it’s important to make sure that you give your logo designer a good brief. It helps to include examples of logos and brands which you admire. Having said that, you should also try not to stifle their creativity with a perfect vision of what you want. It is better to focus on the ‘impression’ you want to make on your customer (friendly, fun, professional, all of the above?) and allow your designer the freedom to do their best work. Allow them to explore different concepts or you may miss out on an end design which is better than your initial idea.
The main thing to remember when hiring a logo designer is to approach it in the same way as you would when hiring a member of staff. If you know what you’re looking for and you trust your instincts, you shouldn’t go far wrong.
If you have any questions about logo design, please contact us here