Claire from Burt’s Cheese told Gorilla:

“We hand produce an award-winning blue cheese, now we need a brand identity that lives up it’s unique character”

Challenging the status quo.

Like many of its competitors Burt’s old packaging featured a happy looking cartoon cow- this was incongruous with the unashamedly powerful flavour of the cheese itself.

How we broke the rules of cheese.

We bucked the trend by creating a brand mascot with attitude that would better resonate with Burt’s true audience. Burt is now a new man- he’s a confident ‘none of that mild cheddar nonsense’ type of chap- and is the perfect match for Burt’s serious cheese eating customers.

Got a project? Talk to Gorilla.

The story so far

Burt’s has now secured listings with a major UK supermarket.

Got a project? Talk to Gorilla.