Ben from Brew Cafe told Gorilla:

“We’re launching an open-air cinema called La Luna, can you design us some tickets that will get people talking”

How we broke the rules of cinema.

Serious film fanatics love to collect their ticket stubs as mementos but most modern cinema tickets are soulless.
We decided to change this by giving La Luna customers something worth collecting.
We painstakingly recreated 42 famous movie props and challenged audiences to guess the films they belonged to. They ranged from the immediately obvious to the downright obscure, with something to challenge every film lover.
They also created an irresistibly collectible set to trigger the inner nerd in La Luna filmgoers and keep them coming back for more.