James & Andrew from Ashworth Holmes asked Gorilla:

“We run a well-established estate agency but we feel that our brand looks too generic- Can you give us an identity we can really own?”

Challenging the status quo.

With digital competition heating up, high street estate agencies who don’t establish their real-world value to customers are in danger of becoming extinct.

How we broke the rules of the estate agency market.

We built Ashworth Holme’s new identity around the playful proposition of ‘We know where you live’. We showed their customers the true value of a bricks and mortar agency- (and the Achilles heal of their solely digital counterparts) In-person service from real local people with unrivaled local knowledge. We combined a new, yet classical looking logotype with contemporary imagery to remind people that Ashworth Holmes is both well established and thoroughly modern in its approach.

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