Lorna from Tipi told Gorilla:
How we broke the rules of market research.
As the name Tipi suggests, Lorna takes a different approach to market research. She firmly believes that standard methods fail to capture what people truly feel- and her ideas are backed up by cognitive research.
We knew that we needed to create a brand identity that both honoured the Tipi name and their extraordinary approach to marketing.
We immersed ourselves in all of the Native American art that we could get our hands on to build a playful and emotive identity. We repositioned Tipi as ‘Seekers of Wisdom’ and matched the unique aspects of her company to the characteristics of 3 woodland critters illustrations- These stack to form Tipi’s very own totem pole. The resulting identity is instantly memorable and reminds customers that, in Tipi’s world, things are done a little differently.
“The new logo mark combines a smoking Tipi with a subtle speech bubble as a nod to Tipi’s focus group activities”
Lorna from Tipi