A fittingly fiendish logo

First we created the horny ‘H’ which could be branded (literally) on Hellfire’s delicious steaks, pizzas & promotional materials. The simplicity of the mark means it could be cost effectively recreated in many forms- including glorious neon signage!

Armed with black paint and 5 giant canvases we set to work creating a deranged brand pattern- consciously avoiding the stereotypical colour palette of black and red. The scrawled text was then photographed and crafted into an infinitely repeating pattern. In contrast to the mayhem of the text we designed simplistic fluorescent orange labels for the pizza boxes, burger wrappers and drinks.

The takeaway packaging was carefully designed to be printed in one flat colour making it super cheap to produce.