Jason from Hellfire told Gorilla:
I’m starting a new wood-fired pizza & grill restaurant, it’s near London’s infamous Hellfire caves so we need a suitably devilish brand identity”
Challenging the status quo.
Pizza & Grill restaurants in the UK are generally either Italian or American themed.
To ensure that Hellfire stood out in a crowded market we decided to take inspiration from a place a little further south- Hades itself.
How we broke the rules of pizza.
Our approach was a playful homage to everything the dark side had to offer. We hand-painted masses of demented typography created some suitably evil animal illustrations and topped it off with a horny little logo mark. A fiendishly good-looking pizza brand was born.
Ben from Hellfire: