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While it’s true that the best logo designs are clean and simple, a lot of thought has usually gone into making them look that way, and some even have hidden meanings you may not know about.
To demonstrate how important it is to really consider your business’ logo design, here are six examples of graphics with hidden symbolism you may not have noticed:

Logo Design with hidden meanings- FedEx

Clever logo design No.1- Fed-Ex

The white space between the ‘E’ and ‘X’ on Fed-Ex’s logo forms a perfect arrow. This suggests that they are a company that’s looking ahead and moving forward. Initially you might have thought it was subtle but once you know it’s there, you’ll wonder how you ever missed it.

Logo Design with hidden meanings- Amazon

Clever logo design No.2- Amazon

The sentiment behind the arrow connecting the first and last letters of Amazon’s name is that the online shopping site stocks everything from ‘A’ to ‘Z’. It also forms a slight smiley face.

Logo Design with hidden meanings- Roxy

Clever logo design No.3- Roxy

You may already know that this clothing which is designed for girls who love surfing and snowboarding is owned by Quiksilver, but did you know that the Roxy logo consists of two Quiksilver logos rotated to form a heart?

Logo Design with hidden meanings- NBC

Clever logo design No.4- NBC

NBC’s iconic logo design is based around a white peacock with different coloured feathers representing each division of NBC. The peacock is also looking to the right to depict forward-thinking.

Logo Design with hidden meanings- tour de france

Clever logo design No.5- Tour de France

Cleverly, the Tour de France logo uses the letters ‘O’ and ‘R’ to create the image of a person riding a bicycle. An orange circle is included to depict the front tyre.
This doesn’t necessarily mean your own logo design should have a hidden meaning – especially if doing so would over-complicate things – but if including a subtle message would enhance your overall brand message, and it’s something customers would understand, this may well be the way to go.

Gorilla help companies of all sizes build unstoppable brands, if you would like help or advice with your project then get in touch here

(Illustration by Matt Varker, Gorilla)