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There are thousands of people out there claiming to be the answer to all your web design needs, and while competition is usually a good thing for consumers, it makes it much harder to distinguish between the genuine designers and the cowboys.
So before you fork out hundreds of pounds on employing someone to do your web design, here are some things you might want to consider:

Web design: finding the perfect web designer

1. Web design Experience:

Ask to look at their portfolio. You wouldn’t hire a caterer before tasting the food and it should be no different when you’re hiring someone to take care of your web design. As well as providing you with an insight into how many different types of looks they can create, it should also give you an indication of their skill set. It’s important to remember though, that just because one designer is less experienced than another, it doesn’t mean they can’t create a beautiful website for you. Talent speaks for itself.

2. Web Design pricing

It can be tempting to go with the cheapest web designer you can find. But there’s truth in the saying ‘You get what you pay for’. But that doesn’t necessarily mean the most expensive web designer is the best either. A good designer will usually be up for negotiation, and as long as you come up with a price that’s reasonable, there’s no reason to say you can’t still find a bargain.

3. Communication

Chances are your business background means you know how important customer service is. If your designer doesn’t even respond to emails or phone calls, what are the chances of them delivering your web design to you on time? By speaking to their references, you can gauge how responsive and punctual they are.


Contracts are protection for both parties, and you’ll both be at risk if you don’t have one. All contracts should outline the deadlines and cost, but even if your designer has a standard contract they use, they should be willing to work out the contract with you and modify it if necessary. Every web design project is different and each contract should reflect that.

5. Personality

This may not seem like the most important thing to consider – because all that should really matter is that you end up with a great web design – but you should bear in mind that you’re going to be working extremely closely with this person and you need to feel as though you can be honest with them. It can be hard to critique something that someone’s worked so hard on, but it’s vital that, as a paying customer, you end up with the website you want.

We hope the above pointers will give you some guidance on choosing a web designer that’s right for your brand, but you shouldn’t be afraid to use your intuition to get a feel for the person’s integrity, honesty and character too. By combining your heart and your head, you should be able to find a suitable candidate for your web design.

At Gorilla we help companies large and small build websites that deliver results and look great. If you would like to speak to us about your webs design project then simple get in touch here.