love them or hate them celebrities like David Beckham, Madonna and Miley Cyrus are experts when it comes to branding themselves. By knowing exactly who they are and playing to their strengths, they all have a loyal and vast fanbase. The key is building insatiable excitement around yourself. Here’s how it’s done:
1.Only play to your strengths
Contrary to popular belief, most celebrities are just normal people who are extremely good at one thing. For example, Lewis Hamilton is a talented racing driver, Rihanna is a gifted performer and Kate Moss is very attractive. We’ve all heard the phrase “Jack of all trades, master of none”, so rather than trying to offer something for everybody, it’ll be far more rewarding to hone in on one thing you’re really good at and perfect it to become the best in your field. Your branding should position you as an expert, reflecting the specialist skills your competition either doesn’t have or doesn’t communicate.
2. Keep your brand interesting
Whether you’re a fan or not, there’s no denying Lady Gaga’s skills when it comes to keeping things interesting. Bizarre stunts like wearing a dress made out of meat and arriving at the Grammys in an egg ensure she’s always making headlines and that her brand is always out there. Becoming the go-to guy in your field involves branding yourself as both an expert and an interesting individual. If you can stand out from the competition by offering something different, you’ll be more memorable and will have more chance of sticking in the minds of potential clients.
3. Make your brand memorable
Remember the pop star Mandy Moore? Or the runner up of last year’s X Factor? No? Perhaps it’s because their lack of effective branding made them easier to forget. In order to be memorable, your brand needs a persona. To identify the personal part of your personal brand, try stepping away from your business qualifications and thinking about two or three personality traits that make your company unique.
To brand yourself as a celebrity, all you really need is an area of business expertise and some interesting personality traits that distinguish you from the competition. With hard work, commitment and a clear goal, your business really can become a celebrity within its market.
