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Love her or hate her Madonna has consistently topped the charts for more than 30 years, but while most pop stars will have fallen by the wayside after a couple of hit records, Madonna has remained as relevant as she was when her career started in the 1980s.


When it comes to branding, there are many lessons that can be learned from the Queen of Pop. So if you’re seeking some ways in which to ensure your business withstands the test of time, read on.

Madonna Branding Rule No.1 Keep up with the times

The secret to Madonna’s success is down to more than just good music. In addition to selling records and gig tickets, she’s constantly reinventing herself in order to remain current. So when it comes to your business, don’t be afraid to have a re-think if you feel your branding has become old-fashioned or tired.

Madonna Branding Rule No.2 Stay true to your roots

Although Madonna is known for reinventing her persona, she retains her integrity by continuing to be controversial and constantly pushing social boundaries; which is one of her greatest appeals. In business terms, customers will respect and trust your company more if your core remains the same, even if your tactics change. Coming up with a tagline and some brand guidelines can help to ensure your underlying theme always stays intact.

Madonna Branding Rule No.3 Work towards a goal

Madge once said: “A lot of people are afraid to say what they want. That’s why they don’t get what they want”. Having a clear goal will focus your brand activities and help you work out where your priorities lie.

Madonna Branding Rule No.4 Always deliver

Having never cancelled a show, letting her fans down isn’t an option for Madonna. She may not like the hours, but she knows the work is essential. Hard work should never be underestimated; it always pays off.

Madonna Branding Rule No.5 Be courageous

A master of her craft, Madonna has never lost sight of her goals and she’s fearless in delivering her brand message. “I stand for freedom of expression, doing what you believe in, and going after your dreams,” she says. She may have been criticised by politicians, parenting groups and even the Vatican, but she re-wrote the rulebook for women in show business and has never backed down from a fight.

That’s why her fans love her. If your branding can appeal to a following as loyal as hers, chances are you’re onto a sure-fire winner.

Even if you’re not a fan of Madonna’s and you’ve never voluntarily listened to her music, you no doubt know who she is – and that’s what successful branding is all about.

(Illustrations by Matt Varker, Gorilla)

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