Whether your current branding has become tired, you feel it’s no longer relevant or you just fancy a change, it is possible to refresh your image without spending thousands of pounds on a rebrand.
The points below will show how with a few simple tweaks you can alter the direction of your brand to reach your goals.
Assess your image: The first thing to do is to take an honest and in-depth look at your current branding to try to get an idea of what your customers are seeing. Next you should compare yourself with the competition to see whether there are any areas you can improve upon, such as the way in which you execute your marketing campaigns.
1_ Utilise technology
As well as ensuring you have a presence on social media – effectively, it’s free advertising so why not make the most of it? – it’s wise to ensure that your website is optimised for local searches.
2_ Rethink your colours
Colour is an essential part of successful design, but you don’t have to shell out a large sum of money to a marketing firm to adjust the colours of your branding. Having an overview of the things different colours portray and the type of emotions they evoke can help you to choose the best colours for your brand. More info on colours in branding here
3_ Listen to your customers
Customer feedback should never be underestimated. After all, they’re the people you’re selling to, so they’re the ones you need to keep happy. Before you make any changes, note the keywords and sources customers use to get to your website and invite them to participate in a survey to find out what they’re thinking.
4_ Make yourself known in your community
No one likes a faceless brand. If you want people to invest in you, you have to earn their trust. One of the ways in which you can make yourself known is to participate in local events or sponsor a local charity. Once you start to make an impression on your local community, there’s more chance of customers spreading the word about your brand.
5_ Be consistent
When striving for new business, it’s important not to forget about your existing customers. If you already have a loyal customer base, consider only making slight tweaks to your logo and work on the parts of your branding you like to make them better instead of abandoning them.
6_ When you should rebrand
Of course there are times when a full rebrand is the right choice for your business (See 5 signs it’s time to rebrand) perhaps you want to start from scratch with an entirely new customer base. It might be that you’re recovering from a PR nightmare or you’ve found your branding has gone too far in the wrong direction. In which case a rebrand could be the best move to keep your business moving forward.
We hope you’ve found this post helpful but if you’d like any help or advice on the best ways to cost effectively rebrand your company simply get in touch with us here
