Your logo is how customers identify your brand, meaning it’s one of the most important aspects of your business. So if it’s not right, it might be worth considering a rebrand. When done correctly revamping your marketing communications and branding can dramatically boost sales. A new logo design is also one of the best ways to show your customers your business is making positive change. Here’s some tell tale signs that it might be time to refresh you brand:
1. You’ve never liked your logo design
It may have been that you didn’t have the time or resources to get your logo right in the beginning, but if you’re in a position to change it now, you should do so. You have to like you’re branding, because if you’re not passionate about it, you can’t really expect anyone else to be.
2. Your logo gets lost in the crowd
With the marketplace becoming increasingly saturated, you need to have a point of difference over the competition. If your logo design is the complete opposite to that of your main competitor, customers are likely to start seeing you as the alternative brand rather than an imitation.
3. Your logo design is technically problematic
It’s technically problematic: If you’re finding that your logo doesn’t scale down well because the design is too complicated or that it’s expensive to print because it consists of many colours, changing it for a simpler logo design will save you money in the long run.
4. Your logo is outdated
Your logo is outdated: Being old-fashioned is rarely a good thing. While it’s true that brands such as Coca-Cola have timeless logos that have never been changed, some fonts, colour combinations or shapes can make your company look behind the times. It’s important to remain relevant.
5. Your company has ‘out grown’ your logo
If your company is changing, building an international presence, expanding into new product categories or merging with another company could all be good opportunities to change your logo design – especially if your company name means something else in another country or your current logo is product specific.
A rebrand should never be taken lightly and you should always think carefully before redesigning your logo. If you have built up brand recognition then it may be best to ‘evolve’ your logo rather than change it completely. It’s worth noting though that some logos are so badly designed that they are fundamentally damaging to your brand- a good designer will give you their homiest opinion on the best rebranding option for you.
Gorilla help lots of companies through the rebranding process. If you would a free brand consultation with our design team then get in touch here.
