Like most partnerships, successful business relationships don’t just happen overnight. Both clients and designers need to be able to work well together so that they can get the best logo design possible.
It’s important for designers to understand that the needs of every client differ and they should be able to adapt accordingly. Similarly, clients should understand that every designer has a different way of working.
With that in mind, here are some of the things that make for an effective designer-client relationship:
Designer-Client relationship rule No 1. Clarity
Goals should be established at the very beginning of the logo design process. This is because it will be much easier to execute the plan of action if expectations are outlined beforehand. In order to work efficiently, the designer depends on the client to provide a clear and detailed brief about their goals, market and competition.
Designer-Client relationship rule No 2. Communication
Designers aren’t mind-readers, so it’s important for the client to keep in regular contact to discuss ideas, progress and goals. Clients shouldn’t be afraid to ask lots of questions, even if they think they might be ‘silly’, because sometimes the most basic questions can lead to deeper conversations that could influence the success of the project.
Designer-Client relationship rule No 3. Honesty
It’s also important for either party not to hesitate to say no if they’re not satisfied with any aspect of the logo design. However, the way feedback is communicated is important. Designers put a lot of time, energy and research into their work, so a client should take the time to explain their feedback to the designer so they’re fully informed on how to take the next steps in the process. Likewise, designers should speak up if they don’t agree with their client, however they must be able to provide an alternative solution or suggestion rather than simply disregarding an idea. Sincere and open communications will generate trust, which should in turn result in a better logo design.
Designer-Client relationship rule No 4. Flexibility
Designers and clients aren’t always going to agree, so both parties should be prepared to put their emotions aside, be flexible and meet halfway to get the best possible outcome for everyone.
Designer-Client relationship rule No 5. Time management
Designers should strive to ensure that they meet their deadlines and regularly update their client on the progress of the project. That said, clients should bear in mind that sometimes unplanned eventualities occur with projects, meaning designers could end up being behind schedule.
Hopefully these points will help you to build a strong relationship with your designer that leads to an effective and suitable logo design for your business.
(Illustrations by Matt Varker, Gorilla)
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