As well as colour and functionality, typeface also plays a huge part in logo design. The first modern typeface was printed in 1784 and there’s now an endless amount of fonts to choose between, from normal and conventional to novelty and comical. With new ones being created every single day, it can be overwhelming when trying to find the perfect typeface for your brand, but here are five things to think about which might help make your decision a little easier:
1_ Keep your logo simple
It’s a fact that simple logos are more memorable. Therefore, your logo design should have a maximum of two typefaces; preferably only one. By using just one, your logo design will not only look more consistent and less cluttered, but it will be easier for your brand to ‘own’ that particular type.
2_ Your logo design needs to be crystal clear
As we’ve said in previous blogs, consumers are unlikely to spend more than a couple of seconds looking at your logo before they make a judgement – especially if they’ve never heard of you before. Which is why the font you choose needs to be legible. People will get frustrated if they can’t read what you’re saying and it’s unlikely they’ll want to spend ages trying to figure it out. Remember: you only have a few seconds to grab – and then hold – their attention.
3_ In logo design, size matters
Your logo design is going to be printed all over your business cards and letterheads, as well as on cars and advertisements, so to make it more versatile when scaling, it’s best to stick to just one or two sizes of type.
4_ Be appropriate
Just as people have certain emotions and associations towards different colours, they have a similar response when it comes to typeface. You need to make sure that every part of your logo design represents your brand – and that includes the typeface. If, for example, you specialise in handmade products, script can represent a personal touch. Serif evokes heritage and tradition, while sans serif is clean, efficient and easy to read.
5_ Be Timeless
In the fast paced modern world we live in, it can be easy to get left behind. But by choosing a timeless typeface, your logo should remain timeless and relevant too. Sans Serif typefaces such at the modernists old favourite ‘Helvetica’ tend to stand the test of time better due to their refined simplicity.
We hope the above points will help you with your logo design, but if you would like some more information on choosing the best typeface for your brand, please get in touch here Alternatively, you can fill out a quick enquiry form below and one of our design team will be happy to help you.
